Whataburger and Yeti Partner for the Holidays
Giving someone a gift card or certificate for free Whataburgers is also going to be a holiday hit, but if you want to Texas size your gift, how about placing those gift cards inside the all-new Whataburger-branded Yeti.
After news broke of the Whataburger-branded James Avery charm last month, Whataburger partnered with another iconic Texas brand to bring you official Flying W-branded YETI tumblers.
Last October, Whataburger launched stainless steel mugs that looked like Whataburger drink cups. And while fans were thrilled, the feedback was the tumblers would be even better if they were officially YETI-branded.
Fast forward to 2017, and now fans can find YETI Ramblers™ on Shop.Whataburger.com.
The stainless-steel, double-walled and vacuum insulated 30-ounce YETI Ramblers will keep cold drinks cold and hot drinks hot for as long as science allows – and look good doing it.
“When we launched our stainless-steel tumblers last year, we saw fans snapping photos of themselves with their tumblers all over the world,” said Whataburger Vice President of Retail Mike Sobel. “We’re excited to share these new YETI tumblers so our fans can travel with both their favorite high-quality brands. We can’t wait to see where our fans will go next, but we’ll always have a hot meal and a cold drink waiting for them here in Whataburger country.”
Whataburger was founded in 1950 in Corpus Christi, Texas and is still a family-run business. YETI was started in 2006 by two Texas-natives, Roy and Ryan Seiders, who, to this day, are both heavily involved in the company. Both companies’ founders were Texas trailblazers.
Whataburger’s founder, Harmon Dobson, felt the standard burgers of the day weren’t measuring up so he sought to create a bigger, better burger that took two hands to hold and made fans say “What a burger!” In a similar vein, the founders of YETI felt existing coolers weren’t living up to their outdoor adventures – the handles would break, the latches would snap off and the lids would cave in. Their solution was a cooler built for the serious outdoor enthusiast. Now both brands have created a loyal fan following.
“Remaining true to our roots is important to the team here at YETI,” states YETI CEO, Matt Reintjes. “As a Texas-based brand, we are excited to partner with Whataburger, which has such a long-standing legacy and loyal following here in our state.”