NEWSTALK 860 » consumers http://ksfa860.com Wed, 19 Jun 2013 03:27:16 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Word Choice Affects Consumer Decision Making http://ksfa860.com/word-choice-affects-consumer-perception/ http://ksfa860.com/word-choice-affects-consumer-perception/#comments Wed, 18 Jan 2012 20:46:32 +0000 Daryl Nelson http://thecheckup.com/?p=10330 Are you more likely to order pizza from a place that guarantees a delivery time of a half hour, or from a place that offers delivery in 29 minutes? According to a new study in the Journal of Consumer Research, most consumers would trust the 29 minute guarantee if it comes from a trustworthy source.

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