Most parents know all about the stress and strain of trying to find the "right" toys for their kids every Christmas.  A company in Boston feels their pain, and has come up with an entirely new take on giving toys - generally - not just at Christmas time.

It's an Internet website the creators say is the ‘Netflix’ of toys.


It’s called Toygaroo, a website that lets parents rent toys for a fraction of what they would cost to buy.  And it’s not just for Christmas – it goes year round.

For a monthly fee, starting at $24.99, a box of toys is mailed to your house every month, and at the end of the month you box them up and mail them back.

It works exactly like Netflix – with toys instead of movies.

Public reaction to this is mixed.  Some subscribers like this, but others don’t, for various reasons.  Some say they don't like getting a box of used toys each month.

The company admits it re-uses toys as long as they’re undamaged.

If there's something your child just can’t bear to send back, or if something gets lost or broken, you can purchase the toy at a discounted price.

via Parents Can Rent Toys At New Website « CBS Boston.

Your kids get a fresh box of used toys every month, like a magazine subscription. You don’t even have to think about it.

Welcome to Brave New World.  Has gift-giving really come to this?

Are there really people willing to put their toy buying on "automatic pilot" this way?  It may take the stress and hassle out of buying kids' toys, but it also takes the fun and conscious joy out of giving gifts.