Contact Us

Feds Release New Guidelines on Advertising Food to Children

A working group from four federal agencies — FTC, CDC, FDA and USDA — has released new voluntary standards for marketing food to children.  Childrens’ and consumer groups are not optimistic they’ll work.

Justin Sullivan, Getty Images

The new guidelines state that food marketed to children should contain at least one of several food groups (such as fruits, vegetables, eggs, beans, fat-free or low-fat dairy, and the like) without also containing excessive levels of saturated fat, sugars, sodium or trans fats.

The Center for Science in the Public Interest praises the new guidelines.  A spokesman says one key improvement is that companies would no longer be able to carefully craft their own definitions of “better for you foods” as they’ve been doing under the voluntary scheme already in place.

It remains to be seen what sorts of foods they can shoehorn into these guidelines, and it remains to be seen how many manufacturers will adopt them.

via Federal Guidelines Released on Advertising Food to Children | The Lunch Tray | a blog.

Consumer and Parents’ groups say they don’t think many companies will go along with voluntary standards.  They say actual legislation with real penalties for violators is the only way to rein in marketers seeking to reach children with food advertising.

Best of KSFA

Recommended For You

Best of the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

*Please note that your prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Sign up for KSFA VIP quickly by connecting your Facebook account. It's just as secure and no password to remember!

Sign up to have exclusive KSFA VIP contests, events, coupons, presales, and much more delivered to you for FREE.