At some point, we’re not sure when, Sesame Street stopped being a low-key educational children’s program and started being an educational children’s program that finds time to create internet-friendly parodies of whatever pop culture event is huge in a given week. So yeah, of course the show has made an Avengers-themed sketch and of course it’s called The Aveggies: Age of Bon Bon and of course it recasts Cookie Monster as the Hulk.
What does a movie studio want out of its sequels? Is a sequel a failure if it simply matches its predecessor or does it need to make more money? That’s the big question that’s swirling around Insurgent, which made almost exactly as much as Divergent did one year ago. Seriously: there’s only a $500,000 difference in their opening weekends. So is Insurgent a success or a disappointment?
There‘s going to be a lot of blood and ink spilled across the internet on the subject of the opening weekend for ‘The Hunger Games: Mockingjay - Part 1.’ Yes, the third film in the series did open significantly lower than its predecessors. Yes, there are definitely people at Lionsgate wringing their hands and trying to figure out why the film opened below expectations. And yet, that opening weekend is still massive. It’s three day total is larger than most movies ever have a chance to make in their entire runs. So, let's have some perspective as we dive into this week’s top 10.
The return of Ron Burgundy and his news team has been positioned as a big, huge deal. 'Anchorman 2: The Legend Continues' has been marketed more than any major release this month and everyone just assumed that the film would effortlessly snag massive box office numbers thanks purely to saturation (on top of the fact that the original is quite beloved). So it must sting a little for Paramount to see the film open in second place and it must sting even more once they compare the opening numbers to the opening of the first film from 2004.
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